Sistema B
Visual Identity System
2021
Sistema B leads a movement of people using business as a force for good. Therefore, the identity must create engagement with its broad audience. We've shifted from the guilt, tedious, and complex expressions to something iconic, bold, contemporary, and fresh that inspires people to become protagonists of change.
Studio:
Tátil Design
Creative director:
Fred Gelli, Renan Benvenuti
Designers:
Alexandre Baltazar, Anna Fonsecca, Camila Dias, Daniel Souza, Jade Aiello
Strategy:
Amanda Gebara, Letizia Trannin, Paula Marchiori
Content:
Ana Cunha, Dani Varanda, Mila Bartilotti
Account Executives:
Bianca Cruz, Ulliana Ferrari
Production:
Emanuel Zanoni
Illustrations / Motions:
David Galasse, Gabriel Parente
Studio:
Tátil Design
Creative director:
Fred Gelli, Renan Benvenuti
Designers:
Alexandre Baltazar, Anna Fonsecca, Camila Dias, Daniel Souza, Jade Aiello
Strategy:
Amanda Gebara, Letizia Trannin, Paula Marchiori
Content:
Ana Cunha, Dani Varanda, Mila Bartilotti
Account Executives:
Bianca Cruz, Ulliana Ferrari
Production:
Emanuel Zanoni
Illustrations / Motions:
David Galasse, Gabriel Parente