Vibra
Visual Identity System
2021
After becoming independent from Petrobras, BR Distribuidora needed a new name, positioning, and identity that would represent the fifty-year legacy of one of the largest and most influential companies in Brazil. A project with the credibility of B2B without losing the connection with the Brazilian people.
Studio:
Tátil Design
Creative directors:
Fred Gelli, Ricardo Bezerra, Renan Benvenuti
Designers:
Camila Dias, Gabriel Ramos, Julia Custódio, Victor de Bone
Strategy
Amanda Gebara, Carol Polli, Letizia Trannin, Paula Marchiori
Content:
Ana Cunha, Mila Bartilotti
Account Executives:
Joana Libretti, Karla Ribeiro, Mariana Soccodato, Vanessa Clark
Motion:
Malícia Visual, Polar
Studio:
Tátil Design
Creative directors:
Fred Gelli, Ricardo Bezerra, Renan Benvenuti
Designers:
Camila Dias, Gabriel Ramos, Julia Custódio, Victor de Bone
Strategy
Amanda Gebara, Carol Polli, Letizia Trannin, Paula Marchiori
Content:
Ana Cunha, Mila Bartilotti
Account Executives:
Joana Libretti, Karla Ribeiro, Mariana Soccodato, Vanessa Clark
Motion:
Malícia Visual, Polar