New graphics, typography, verbal tone, and photographs in this new VBI so that Skol can proudly assume its popular vocation in an iconic and contemporary way.

A new name, positioning, and identity that represents the fifty-year legacy of one of the largest and most influential companies in Brazil.

A new visual system helps the brand and its products move toward contemporary desires. An approach that is both global and local, consistent and flexible, tailored to communicate Danone’s unique proposition.

One strong brand identity that consolidates the strategy and delivers a consistent language, wholly aligned with its personality: courageous and assertive, delivered with passion and commitment.

An identity that shifts from the guilt, tedious, and complex expressions to something iconic, bold, contemporary, and fresh that inspires people to become protagonists of change.

A lighthouse brand that points out paths, opens up new perspectives and shines a light on what matters most: transforming the lives of investors in Brazil.